Amazon Quietly Buys Voice Recognition Start-Up That Could Rival Siri

Amazon Quietly Buys Voice Recognition Start-Up That Could Rival Siri

The online retailer purchases Yap, whose speech technology could be implemented on the Kindle.

Emma Hutchings
  • 10 november 2011

Amazon seems to have secretly snapped up the voice-to-text and speech recognition company Yap, which could be a match for Apple’s new voice-controlled personal assistant Siri. The purchase, spotted by The Atlantic in an SEC filing, was made in September and neither companies have made announcements about it. Although Amazon isn’t named directly, Yap is shown to have merged with a company whose HQ happens to be in Amazon’s Seattle building.

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