America Rebrands Itself In New Marketing Campaign To Boost Tourism

America Rebrands Itself In New Marketing Campaign To Boost Tourism
Advertising

The U.S. unveils a brand new marketing campaign that encourages tourists to visit all 50 states. Featuring a new logo and website, Brand USA gives America a fresh global identity to drive tourism and boost the country's economy.

Alice Chan
  • 7 november 2011

Brand USA, the tourism agency for United States, is launching a new campaign for all 50 states, marking the first time America has marketed itself through a single brand image. The campaign, Discover America, features a website displaying the tourism opportunities across the country, including great outdoors, urban excitement, culture, and indulgence. Stephen J Cloobeck, chairman of Brand USA, said:

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