America Rebrands Itself In New Marketing Campaign To Boost Tourism
The U.S. unveils a brand new marketing campaign that encourages tourists to visit all 50 states. Featuring a new logo and website, Brand USA gives America a fresh global identity to drive tourism and boost the country's economy.
Brand USA, the tourism agency for United States, is launching a new campaign for all 50 states, marking the first time America has marketed itself through a single brand image. The campaign, Discover America, features a website displaying the tourism opportunities across the country, including great outdoors, urban excitement, culture, and indulgence. Stephen J Cloobeck, chairman of Brand USA, said:
It is a 21st Century global brand that will help reposition our great nation in the market for travel, and drive economic activity, including billions of new spending, tens of thousands of new outsource-proof jobs and much needed-tax revenue, to spur powerful growth throughout all corners of the United States.