A series of posters cleverly integrates the WiFi symbol into the artwork.

A series of posters promoting free WiFi on the Amtrak train line in the U.S. is not only clever, but also eye catching. The WiFi signal symbol is seamlessly embedded in the artwork of each poster. The symbol is features as the lobster tail for the Downeaster route poster and then becomes a sun hat for the Palmetto route poster.

The posters were created by creative agency Arnold Worldwide for the AmtrakConnect campaign.

#gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

Amtrak

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in