Giving the 'Apple Geniuses' tablets will allow them to be more mobile while helping customers.

Apple plans to replace MacBooks with iPads at Genius Bars, streamlining retail operations while showcasing the tablet's features to ward off competition.

Mobiledia

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in