Are Luxury Shoppers Ready For A Made-in-China Brand? [Headlines]

Are Luxury Shoppers Ready For A Made-in-China Brand? [Headlines]

Ex-L'Oreal exec Philippe Lamy oversees local and global growth for new Chinese brand Shang Xia.

Nestor Bailly, PSFK
  • 3 november 2011

Is the West ready for a “Made in China” premium luxury brand?

Philippe Lamy hopes so. Earlier this year, the French executive left L’Oreal after a 17-year career, including five in Shanghai as VP and general manager of its luxury division in China, to put a new twist on selling upscale brands.

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