Art Installation Mirrors Your Movements With Personality Tags

Art Installation Mirrors Your Movements With Personality Tags
technology

Cell features an interactive screen that explores how social media fabricates a different persona.

Yi Chen
  • 4 november 2011


Artist James Alliban and Keiichi Matsuda have created an interactive installation that explores the aspect of online identity. The artwork Cell randomly assigns keyword tags mined from online profiles to the person in front of the screen. These tags then follow the viewer around and mirrors their movements. It aims to get the viewer thinking about the way in which “we use social media to fabricate our second selves, and how these constructed personae define and enmesh us.”

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