Cell features an interactive screen that explores how social media fabricates a different persona.

Artist James Alliban and Keiichi Matsuda have created an interactive installation that explores the aspect of online identity. The artwork Cell randomly assigns keyword tags mined from online profiles to the person in front of the screen. These tags then follow the viewer around and mirrors their movements. It aims to get the viewer thinking about the way in which “we use social media to fabricate our second selves, and how these constructed personae define and enmesh us.”

Cell was created as part of the Alpha-Ville festival held in the U.K. It uses Microsoft Kinect SDK technology to track movements and has the potential to also integrate voice recognition capabilities. The Microsoft Kinect was originally designed as a gaming and entertainment device for the console Xbox. However, due to hacks, they have made the motion sensor detector more applicable in different fields, such as the arts, science, education and medicine.

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