Arts Thread: A Textbook For Generating Creative Ideas

Arts Thread: A Textbook For Generating Creative Ideas
Advertising

Ideation, the combination of 'idea' and 'generation,' is a natural process that can be spurred along with specific techniques.

Katie Dominy
  • 22 november 2011

Nik Mahon, Senior Lecturer in Advertising at Southampton Solent University is the author of the recent AVA Basics publication Ideation that explains the process of generating creative ideas. A must for all advertising students packed with interesting case studies from all around the world, plus most importantly – practical exercises to complete along the way.

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