Audi Exhibit Combines Distinctive Brand Space With Theatrical Driving Experience [Pics]

Audi Exhibit Combines Distinctive Brand Space With Theatrical Driving Experience [Pics]
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The AreA1 roadshow in Barcelona was designed by Schmidhuber + Partner.

Emma Hutchings
  • 24 november 2011

Architects and corporate designers Schmidhuber + Partner helped launch the Europe-wide marketing campaign for the new Audi A1 by designing the AreA1 roadshow. At the exhibit, people could learn all about the new vehicle and take it for a test drive.

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