Augmented Reality App Supports a Scavenger Hunt For Custom Toys

Augmented Reality App Supports a Scavenger Hunt For Custom Toys

Designer Toy Run turns vinyl toy collecting into a scavenger hunt.

Plus Aziz
  • 15 november 2011

The Designer Toy Run is a 6-week global scavenger hunt that gives participants the opportunity to play and win some 250 custom toys by 30+ artists. The app was created by GoldRun in collaboration with Clutter Magazine and it showcases virtual toys which the user captures to gather points. On a heightened level of engagement, the user competes with other scavenger hunters to get the physical toy delivered to their home. Interestingly, the ‘toy runs’ have three geographical scales, so users can choose to hunt globally, in a specific city, or in a specific location within a city. Naturally, there is a social media component attached to it for users to boast about their wins and share photos throughout their adventure.

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