Benetton Promotes Tolerance But Raises Eyebrows With Unhate Campaign [Pics]

Benetton Promotes Tolerance But Raises Eyebrows With Unhate Campaign [Pics]

The clothing retailer returns to shock advertising.

Plus Aziz
  • 17 november 2011

United Colors of Benetton is no newcomer to shockvertising, where the advertiser deliberately aims to provoke and infuriate people. Many recall the work Benetton did in the 90’s with Italian fashion photographer Oliviero Toscani where their campaign addressed AIDS, racism, animal rights, and environmental issues.

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