BMW Limited Edition Book Lets Fans Read While Driving
The automaker celebrates the company's 40-year commitment to culture the world with an anniversary book complete with its own remote-control running gear.
German automaker BMW Group is celebrating its 40 years of global cultural engagement efforts with the launch of a limited-edition branded book called “Culture.” The book, a joint project between the automaker and graphic designer Stefan Sagmeister, consists of photos that present the history of BMW’s corporate cultural and sponsorship efforts. The back of the book also doubles as a small remote-control car motor that lets readers “drive” the book. Thomas Girst, Corporate and Intergovernmental Affairs and Head of Cultural Engagement at BMW Group, explained the concept: