Virgin airline concept shows innovation when it comes to booking flights.

Students at the Miami School of Advertising in the U.S. have come up with an interesting and exciting concept for the airline Virgin Atlantic. The idea involves booking vacations according to your preferences in weather and climate, rather than country and city.

Users initially select their current location and also their budget. Then, they can select their ideal climate from a range of options such as preferred temperature, cloud coverage, rain, snow, wind, humidity and even UV strength. Once booked, the location is only revealed a day before the flight according to weather reports.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in