Brands Ignore Consumers And Create Digital Waste [Headlines]

Brands Ignore Consumers And Create Digital Waste [Headlines]

Companies flood social media sites and create useless noise that isn't reaching users, who ignore and are frustrated by the abundance of advertising.c

Liz Walsh
  • 11 november 2011

While the Internet presents a huge opportunity for companies, TNS’s digital life survey found that the majority of consumers are frustrated with excessive advertising and branding presences on social networking sites. Online activity must be used more carefully in order to benefit brands. TNS Digital Life.

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