British Department Store Launches 24-Hour Virtual Shop

British Department Store Launches 24-Hour Virtual Shop
technology

John Lewis trials window display with QR codes for shoppers to conveniently purchase items.

Emma Hutchings
  • 30 november 2011

Following the trend in scan-and-purchase virtual subway stores, UK department store John Lewis has launched its first virtual shop, which uses an innovative window display in a branch of Waitrose. The window of the store in Brighton features a selection of products with QR codes next to the pictures, which can be scanned to visit the John Lewis mobile site and make a purchase 24 hours a day.

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