New Lucozade energy drinks feature AR-enabled bottles that burst into interactive movies when viewed through a smartphone app.

An ad agency, several musicians, and an app developer have collaborated on Lucozade Energy's latest campaign, creating drink bottles that launch videos through an augmented reality (AR) smartphone app.

Billington Cartmell, a UK ‘thinking brands' agency, led the project to join artistic expression with an interactive brand experience. Using a the unique ability of the Aurasma app to map and track cylindrical objects, the agency asked seven of the UK's biggest musicians to design a Lucozade bottle which when viewed through Aurasma leaps to life with video and animations.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in