Company legitimacy is at a new low, with movements like Occupy Wall Street reflecting the growing need for new values, not just economic change.

The current economic crisis presents an opportunity to realign our collective moral compass. First, by understanding the values that underlie our economies. Second, by reconciling the agendas of business with the true needs of individuals.

Clearly, the bond between society and business is broken, and the legitimacy of companies is at a new low point. Movements such as Occupy Wall Street express a growing indignation over the disconnect between the perks for a few and the rights of many. When Harvard undergraduate students stage a walkout of an Economics 101 class in sympathy with the Occupy movement to protest the ‘corporatization’ of education, it might indeed indicate the beginning of a “New Progressive Movement.” It is not just the redistribution of wealth that’s being scrutinized, however. What citizens, in the U.S. and elsewhere, demand are new, more collaborative and inclusive models of value creation that produce meaning as much as profits.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in