The retail store's holiday displays with play an original Christmas song, which customers can tag for exclusive content.

For Calvin Klein‘s holiday displays, it’s retail stores have partnered with music recognition app Shazam for an audio installation that plays an original Christmas song. Customers will be able to tag the song to receive exclusive content such as in-store promotions, a complimentary download of the song and Calvin Klein holiday wallpaper.

These sound installations will appear in Calvin Klein store windows worldwide in North America, Europe, Asia and Australia. The executive vice president of marketing at Shazam, David Jones, said:

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