Piers Fawkes: Can Luxury Keep Up With Technology?

Piers Fawkes: Can Luxury Keep Up With Technology?
Design

Brands like Rolls Royce have to work on the softer end of the tech to really be seen as innovators.

Piers Fawkes, PSFK
  • 15 november 2011

The other day when I test drove an electronic concept car from Rolls Royce, I was invited to sit in the front seat of a $450,000 Century edition of their Phantom model. Sure the leather was soft like a foal’s skin, the carpet was thick like moss but–maybe because of the geek in me–I was quite disappointed.

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