Piers Fawkes: Can Luxury Keep Up With Technology?

Piers Fawkes: Can Luxury Keep Up With Technology?

Brands like Rolls Royce have to work on the softer end of the tech to really be seen as innovators.

Piers Fawkes, PSFK
  • 15 november 2011

The other day when I test drove an electronic concept car from Rolls Royce, I was invited to sit in the front seat of a $450,000 Century edition of their Phantom model. Sure the leather was soft like a foal’s skin, the carpet was thick like moss but–maybe because of the geek in me–I was quite disappointed.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.