In Brief

Urban Barn's 'No Assemble Required' campaign featured flat-pack cardboard boxes around Vancouver.

The Canadian retailer Urban Barn recently launched a campaign aimed at connecting with customers who don’t like having to self-assemble their furniture. The ‘No Assembly Required’ campaign, developed by Spring Advertising in Vancouver, took a guerrilla marketing approach by placing cardboard boxes around the city. This creative use of public space effectively poked fun at larger companies like Ikea. The boxes resembled those used for flat-pack furniture and had images of park benches, litter bins and hydrants on them, along with the caption “Assembled is Better”. Click through to see some pictures from the campaign:

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