Case Study Finds Foursquare Customers Spend More [Headlines]
A study by RadioShack found that users of the location-based checkin app spent more and bought more wireless products.
When RadioShack launched its pilot campaign withFoursquare in August 2010, the company’s director of social media and digital strategy, Adrian Parker, was skeptical that the platform could be used as an effective marketing tool. So RadioShack started out small and began using the redemption codes embedded in its check-in offers to track the purchases of its customers.
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