Changing QR Codes Keep Shoppers Coming Back For More

Changing QR Codes Keep Shoppers Coming Back For More

Timeboxing gives companies the opportunity to change the content of their QR codes and social media links, enticing shoppers to return to the stores again.

Alice Chan
  • 29 november 2011

Mall of America debuts its unique QR codes this past Black Friday giving shoppers an incentive to return to the stores time and time again. The mall worked with Minneapolis-based mobile agency MixMobi to deliver time-changing offers within each of the QR Codes placed throughout the mall’s property. The technology, Timeboxing, enables companies to create new messages using the same QR code based on date, time, and click. Users who scan the code get up-to-the-minute content, seconds after companies save the update. The feature allows shopping malls to easily integrate offers from their many retail stores and entices shoppers to return to the property to get more deals from the QR codes.

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