Chevrolet Loans Out Its New Vehicle To People With Klout
The partnership allows those with a qualifying score to sign up and drive the Sonic for three days.
Chevrolet’s new 2012 Sonic, the only subcompact built in the United States, is being promoted to a targeted group of consumers using a partnership with Klout, the company that measures online influence and awards its members with Perks. The campaign implements the first national automotive Klout Perk, offering qualifying users the chance to drive the Sonic on a three-day vehicle loan and then share their thoughts online with friends and followers.
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