menu

Chicago Billboard Beams Lights That Resemble McDonald’s Fries [Pics]

Chicago Billboard Beams Lights That Resemble McDonald’s Fries [Pics]
Advertising

Leo Burnett's campaign advertises the "Best fries on the planet" and is visible for miles around.

Emma Hutchings
  • 28 november 2011

The “Best Fries on the Planet” campaign for McDonald’s is described as a “multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon.” As part of the regional campaign in Chicago, creative agency Leo Burnett are lighting up the sky until December 8th at North Clark and West Ontario with a unique billboard. It looks like a giant carton of McDonald’s french fries, with yellow laser lights beaming up out of the top. The billboard is visible from up to three miles away, leading hungry customers to the golden arches. Click through for more pictures of the “Fry Lights”:

Leo Burnett

+advertising
+Billboard campaign
+Canada
+Chicago
+Design
+Electronics & Gadgets
+french fries
+leo burnett
+lights
+McDonald’s
+mcdonalds
+USA

More in advertising

advertising

Australian Wine Label Animates 18th-Century Convicts In AR

The app tells the stories of convicts exiled to Australia who are featured on the wine bottles

20 October 2017
advertising

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.