Citroën Driver To Be Guided By User-Generated Tweets

Citroën Driver To Be Guided By User-Generated Tweets

Citroën will launch an interactive campaign where tweeters can give live directions to a celebrity driver.

Yi Chen
  • 16 november 2011

As part of a launch campaign for the Citroën DS5 vehicle, creative agencies Euro RSCG and Perfect Fools in Amsterdam have created the world’s first Twitter Race. The social media race has invited Dutch TV and radio host Froukje de Both as the driver, and a co-pilot will instruct her on specific directions by using aggregated tweets.

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