Clothing Store Asks You To Leave Your Blackberry At The Door

Clothing Store Asks You To Leave Your Blackberry At The Door
Design

The Weatherproof brand in New York is opening a flagship store that feels more like a home with an unusual 'house rule'.

Yi Chen
  • 8 november 2011


Clothing brand Weatherproof will open its flagship Apartment 32 store in New York’s  SoHo district. The retail store is laid out to look like a trendy apartment with chic furniture fittings and where the store assistants are referred to as ‘residents’ and shoppers as ‘house guests’ or ‘visitors’. There is also a ‘house rule’ where customers are asked to ‘leave your Blackberry at the door’.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.