In Brief

The iconic soft drink company inspires refreshing multidimensional creativity by building the world's largest interactive installation in Ecuador.

Worldwide softdrink titan Coca-Cola recently joined forces with London-based production studio Nexus Interactive Arts (NIA) to craft what may be the world’s largest interactive digital wall. Standing tall at 52 feet, the digital installation adorns the Cascada (Spanish for “waterfall”) exhibit in the  El Condado shopping center in Quito, Ecuador, and is said to be so vivid and interactive that viewers are “left surprised that they are dry…and in dire need of Coca-Cola.”

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