One man tried to recreate a $6 toaster from raw materials.

Thomas Thwaites built a toaster. He then wrote a book about it, spoke at the PSFK CONFERENCE LONDON 2010 and gave a TED talk. Clearly, this was not an ordinary toaster–it was an object that gave him unique insights into how modern everyday products are made. As a society, we take things for granted – toasters, for example, which are objects that take an entire civilization and millennia of knowledge to assemble. Thomas learned this firsthand in his brave attempt to create a toaster totally from scratch, going deep into iron mines to get ore for steel and searching for crude oil to manufacture plastic in his backyard.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)