Crowdsourced Pay-Per-Click Advertising Comes To Facebook
Trada brings its marketplace of ad experts and designers to the social network to create scalable, targeted and visually appealing campaigns.
Boulder, Colorado-based start-up Trada is the world's first crowdsourced PPC services marketplace, where a community of search experts collaborate on campaigns for advertisers and agencies. This results in more diverse thinking, scalability, and attention to detail. Trada has announced a crowdsourced Facebook marketplace this week, which will allow advertisers to call upon ad experts and designers to create campaigns for the social network.
These experts work together to come up with hundreds of highly targeted profiles and ad combinations that no individual or software program could produce. The experts earn money on a performance basis by generating low-cost clicks and interactions such as Facebook ‘likes' for the advertisers.