Augmented Reality Pop-Up Stores Near Famous Landmarks

Augmented Reality Pop-Up Stores Near Famous Landmarks

British department store Debenhams lets shoppers virtually browse and try on dresses in public places.

Emma Hutchings
  • 1 november 2011

For a few days during late October, British department store Debenhams launched an augmented reality pop up store service where shoppers can try on outfits near the UK’s tourist attractions. Shoppers with an iPhone or iPad 2 can use their device to scan the scene around 5 famous landmarks to find the store’s selection of party dresses – and once located, they can virtually try them on a picture of themselves, share and even order. Users of the Debenhams app were also given an exclusive 20% discount and could upload their images to Facebook and Twitter to get feedback from their friends and followers.

The “virtual stores” popped up at the end of last month in London’s Trafalgar Square, Glasgow’s George Square, Birmingham’s Centenary Square, Manchester’s Albert Square and Cardiff Castle in Walkess. director Simon Forster says about the project:

This really is the future of shopping. It brings the hassle-free element of online, with the experience of shopping in store combined with the fantastic backdrops of iconic UK locations. It is incredible what the developments in technology mean we can now do-including trying on a dress without even having to remove an item of clothing!


+department store
+Electronics & Gadgets
+fashion / apparel
+Pop-up shop
+pop-up stores
+virtual shopping

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