The tech corporation has opened a pop up gallery in the Lower East Side that provides a free space for artists to engage with each other and generate new works and ideas.

There’s nothing particularly new about the idea of a corporate sponsored pop-up gallery featuring its products. But the latest one to open, sponsored by Dell–on Kenmare Street, in New York’s Lower East Side–has proven itself to be a really fantastic iteration of this trend. There’s no hackneyed hype here, but instead a unique space for local artists to showcase their ideas while at the same time using Dell products. What makes this gallery so delightful is that Dell plays a more humble role, emphasizing creative thinkers and their work and in doing so, has created less of a gallery than a pop-up artist community for anyone to come create and learn.

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