44% feel worse off in 2011 than they did in 2010, and many are changing food and beverage habits to make ends meet, among other conclusions.

An American study found, among other things about consumers, that 44% are feeling worse off economically this year than last year, and that many are changing daily habits to survive financially. As a result, simplification and conservation themes are evolving in food and beverage behaviors, and self-service and conservation are themes present in healthcare and beauty. Further, the Internet is playing an increasing role in money-saving strategies. Symphony IRI Group.

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