The food retailer starts a mobile initiative in the UK to build customer loyalty.

Domino's, one of the world's leading pizza delivery brands, has launched two new deals for customers in the UK who use the social check-in sites Foursquare and Facebook Places, in an effort to attract new customers and increase loyalty. One of the deals offers free garlic pizza bread or potato wedges to customers who check-in at Domino's Pizza on Foursquare or Facebook Places and spend over £15. On their fifth check-in at a Domino's store using Foursquare, customers can receive a small pizza with any purchase. The sales and marketing director for Domino's Pizza, Simon Wallis, said:

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