The Give a Toy Store displays come to life as people point their phones engaging them through interactivity.

One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays have always had a stronger significance during the holidays as many stores will go the distance to make them look more special for the holiday season. Auction giant eBay has developed a way to make the experience a bit more benevolent with the emerging technology of QR codes called the Give a Toy Store.

Charity and giving to those less fortunate is just as much a part of the holidays as window displays and decorations are. As part of two storefronts in New York City and San Francisco when the QR codes are scanned next to virtual toys in the displays it will make donation amounts between $2 and $25. The toys in the windows will move around and celebrate each time a donation is made. Customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 up to $50,000.

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