Business magazine boosts profits after digital subscribers top 100,000.

This article titled “Economist boosts profits after digital subscribers top 100,000” was written by Mark Sweney, for on Monday 28th November 2011 12.12 UTC

The publisher of the Economist has reported a 6% year-on-year increase in operating profits to £26.2m in the first half of 2011, thanks to a double-digit ad revenue increase and digital-only subscribers topping 100,000.

The Economist Group, which is 50% owned by Financial Times publisher Pearson, reported a 4% year-on-year increase in revenues to £164.3m in the first six months of 2011.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in