Ed Cotton: Facebook’s Firehose Of Brand Data
Making sense of the enormous amount of data and branding potential on Facebook.
Watch Sheryl Sandeberg’s presentation at this year’s ANA Conference and you come away with the impression that Facebook believes its the leader in a communication revolution that’s transforming consumers from listeners into broadcasters.
Consumer broadcasting manifests itself in the growth of sharing and how people share daily details with each other (“the ones that create the fabric of our lives”).
The real personalization she mentioned on Facebook allows us to reach them directly on a “one-on-one” basis. She states that many brands now have more visitors to their Facebook pages than their own websites and that “pages” are the effective way to build on-going relationships through these.