A project is starting to give outsiders access to Microsoft's talent in order to accelerate innovation and drive development.

Microsoft’s Kinect has been massively successful, originally built as a reactive response to Nintendo’s Wii, it’s a technology that’s been hacked, played with and manipulated way beyond its original intent.

Microsoft has no idea of its potential, but when hackers played, instead of scolding them, it encouraged them, which gave birth to a whole culture of ideas.

Here’s an example where it looks like Coca-Cola is using Kinect technology to power an interactive billboard in Quito, Ecuador.

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