The amount of retail information online that is readily available to consumers when they shop may render the salesperson obsolete.

Adidas are experimenting with an interesting piece of technology to enhance the store experience-called Adiverse.

It’s basically a massive database of content that allows potential shoe purchasers to access a lot of detail about shoes.

It goes deep very to include-media assets and even comments from social networks.

There’s no reason why this isn’t the same experience that they could have online at home using a computer, tablet or even their mobile. Obviously, in the retail environment the big screen helps.

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