Ed Cotton: Technology And The Store–Is This Death Of A Salesman 2.0?

Ed Cotton: Technology And The Store–Is This Death Of A Salesman 2.0?
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The amount of retail information online that is readily available to consumers when they shop may render the salesperson obsolete.

Ed Cotton, BSSP
  • 10 november 2011

Adidas are experimenting with an interesting piece of technology to enhance the store experience-called Adiverse.

It’s basically a massive database of content that allows potential shoe purchasers to access a lot of detail about shoes.

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