Ed Cotton: What’s The Mindset Of The American Shopper?
Consumers are opting to share more and spend less in these economic hard times.
As the economy fluctuates and there’s no clear direction, US shoppers are now developing and enhancing their coping and survival strategies.
IRI has done a tremendous amount of work to understand how consumers are adapting to the economic landscape and how their behavior is being transformed.
They recently published a report entitled “The Downturn Shopper- Buckled in for a Wild and Crazy Ride”, which examines the current state of the shopper in these post-recession times. What they’ve found is that consumers aren’t going back to their old ways primarily because they lack confidence in their economic futures.