Artist and storyteller Jonathan Harris travelled to Bhutan to explore the country's philosophy and ask its people about their wishes.

Jonathan Harris‘ 2007 project, ‘Balloons of Bhutan‘ documents the happiness of people from the small Himalayan country. Bhutan uses the concept of Gross National Happiness rather than Gross National Product to measure their quality of life, so Harris spent two weeks there, exploring their culture. He spoke to 117 people of different ages and occupations, asking them five questions about happiness: what makes them happy, their happiest memory, their favorite joke, their level of happiness between 1 and 10, and one wish they have.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in