Fake Boy Band Boosts Dairy Sales

Fake Boy Band Boosts Dairy Sales
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Yeo Valley dairy company creates a fictional music group and debuts their single during X Factor.

Yi Chen
  • 3 november 2011


The Churned recently released their debut single ‘Forever’ during the show X Factor in the U.K. Their music video has already reached over 405,000 YouTube views and their song is also available to download on iTunes. You may be wondering why you’ve never heard of this successful boy band group before and that is because they’re actually a spoof, created solely as part of Yeo Valley’s advertising campaign.

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