Yeo Valley dairy company creates a fictional music group and debuts their single during X Factor.

The Churned recently released their debut single ‘Forever’ during the show X Factor in the U.K. Their music video has already reached over 405,000 YouTube views and their song is also available to download on iTunes. You may be wondering why you’ve never heard of this successful boy band group before and that is because they’re actually a spoof, created solely as part of Yeo Valley’s advertising campaign.

Yeo Valley is an organic dairy company based in England and has created The Churned with ad agency BBH. The ‘cheesy’ boy band features four fictional farmers who are reminiscent of groups like Backstreet Boys, Take That and NSYNC.

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