A Sydney-based agency successfully uses an "under-utilized medium" to drive a new service's unique selling proposition.

PSFK has previously showcased examples of noteworthy outdoor advertising campaigns that successfully capture the attention of viewers and potential customers through strong and clear concepts and compelling visuals. With the help of Sydney-based creative agency I.D.E.A.S  and Jane Caro, Sydney’s Community First Credit Union transforms the otherwise boring and dreary subject of loans into an interesting visual with the “Flexible Bus,” an outdoor ‘bus wrap’ execution that features a distorted, or “flexed,” bus. Accompanied by the copy “Our fixed home loan is surprisingly flexible,” the visual aims to communicate the flexibility of Community First’s Fixed Rate Home Loan.

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