How can graphic designers make the leap to affordable and good looking web design? This deck shares the secrets of the trade.

The above slides are from a talk called “Information Architecture: Making Information More Accessible and Useful,” which I gave at the HOW Interactive Conference in San Francisco on November 2nd. The conference was a three-day event focused on helping designers with a background in graphic design make the leap to creating websites, apps, and interactive experiences.

The talk was about how designers can help people make use of information—both find and act upon it. The core of the talk was a recent trip that I took to the SFMOMA to see a career retrospective of Dieter Rams's work. I re-told the story of this trip multiple times over the course of the talk, considering the continual overlap of information in physical and digital systems, and how conceptually they can blur together.

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