The fashion retailer now lets you pay for goods and redeem promotions using the smartphone app.

Gap has announced that customers at more than 65 of its stores (including Old Navy, Banana Republic Factory Stores and Gap Outlet) in San Francisco will now be able to use Google Wallet to pay for their purchases. The app turns your smartphone into a mobile payment device, as it securely stores virtual versions of your cards.

Shoppers will also be able to find and redeem promotions that are offered in-store. Through to the end of February, Gap is giving customers 15% off their entire purchase when they use Google Wallet to shop at their stores in the Bay Area. This featured deal is available within the app's “Offers” section. Those who don't have a phone that supports Google Wallet can pay with any MasterCard PayPass-enabled card at the same locations. Gap has provided a map of all the stores that now accept Google Wallet. Nick Sheth, the senior director of global business development at Gap Inc, wrote in a post:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in