Gap Returns To Musical Roots In New Holiday Campaign

Gap Returns To Musical Roots In New Holiday Campaign

Gap teams up with internet singing sensation Maria Aragon and many other up-and-coming artists to promote its "I Want Candy" holiday clothes line.

Don Michael Acelar De Leon
  • 8 november 2011

Founded in 1969 with a single store in San Francisco, Gap sold two items: denim and vinyl records. While establishing themselves by selling the former, Gap now gives a fitting salute to their musically-inclined roots by unveiling a colorful and euphonic multi-platform campaign to promote their holiday clothes line. Gap teams up with Filipino-Canadian internet singing sensation Maria Aragon, best known for her performance of Lady Gaga’s “Born This Way,” by showcasing Gap’s ‘I Want Candy’ collection to Bo Diddley’s clasic tune. In a week’s time, the video has reached about 100,000 views.

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