GE Lighting Uses Augmented Reality To Demonstrate Their Product Portfolio [Video]

GE Lighting Uses Augmented Reality To Demonstrate Their Product Portfolio [Video]
technology

Appshaker create a paper cube that people could use to access four unique applications.

Emma Hutchings
  • 21 november 2011

Appshaker, specialists in augmented reality systems for brands across the world, used the emerging technology to creatively showcase GE Lighting‘s portfolio of products at the Euroshop international retail trade fair in Dusseldorf, Germany. AR stations were installed in and around the GE Lighting exhibition stand and using a paper cube with four markers on it, people could access four unique applications of their products. The GE Lighting sales team were then able to use augmented reality as a way to highlight the key product features to potential customers. Watch the video below to see the AR cubes in action:

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