In Brief

Based on classic Chinese folklore but with a modern twist, they illustrate how stories can inspire future change.

Agency TBWA/Tequila/Shanghai launched a new online campaign for General Electric in China featuring a number of animated films that draw from ancient Chinese fables to show how inspiring ideas and local tales can become an innovative reality. ‘Future Folklore’ is a storytelling platform designed to showcase technology and imagination. All of the stories are based on classic folklore but they are told with a modern twist. They illustrate how innovation can be found in the wisdom of tales, and fantasy can turn into reality, inspiring future change for the better.

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