The CEO of 826 National describes how creating a quirky and unique retail experience that stimulates curiosity and inspires creativity, allows him to raise funds for a tutoring program to help under-educated kids in the US.

How do you make education enticing to kids? And how do you make it fun and easy to fund additional programs for under-privileged youth?  Gerald Richards, the CEO of 826 National, a nationwide network of eight retail spaces that are integrated with tutoring centers, discusses how through a twist of zoning-law fate he began his retail-based tutoring programs. Held in the back rooms of buildings fronted by quirky but engaging stores – including the Pirate Supply Store, The Bigfoot Research Institute, and The Boring Store – these integrated commercial and volunteer spaces give children the opportunity to learn but also develop an experience that creates a special community that is not associated with home or school. Gerald shares with the audience at PSFK CONFERENCE SAN FRANCISCO 826 National's method of fun that makes kids want to learn, builds funds and drives adults to donate funds through retail.

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