Get Holiday Recipes While You Grocery Shop Via Augmented Reality

Get Holiday Recipes While You Grocery Shop Via Augmented Reality
technology

The UK supermarket chain Waitrose, uses Blippar to provide exclusive interactive content to consumers.

Don Michael Acelar De Leon
  • 8 november 2011


UK supermarket chain Waitrose has picked Blippar, a mobile augmented reality (AR) advertising app, as an AR medium for its ‘School of Christmas Magic’ campaign, which may be the world’s first first multi-platform augmented reality campaign to use both television and print ads.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.