Get Holiday Recipes While You Grocery Shop Via Augmented Reality

Get Holiday Recipes While You Grocery Shop Via Augmented Reality

The UK supermarket chain Waitrose, uses Blippar to provide exclusive interactive content to consumers.

Don Michael Acelar De Leon
  • 8 november 2011

UK supermarket chain Waitrose has picked Blippar, a mobile augmented reality (AR) advertising app, as an AR medium for its ‘School of Christmas Magic’ campaign, which may be the world’s first first multi-platform augmented reality campaign to use both television and print ads.

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