Beefeater hosts a design competition in Sweden to create new packaging and a signature cocktail.

For the launch of a special edition of Beefeater London Dry Gin in Sweden, Beefeater is inviting Swedish consumers to express their creativity and love for London by entering a competition for the new Beefeater bottle. The Stockholm-London creative challenge contains two categories: design and cocktail.

For the first, consumers need to show off their creative skills and give an interpretation of modern London by designing a new label for the classic London brick bottle. For the cocktail category, consumers need to create a signature drink for Beefeater London Dry Gin, which gives others a taste of what London means to them. Rai Fierro, the brand manager of Beefeater Sweden, said:

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