Google+ Pages gives consumers another way to interact with brands, providing competition for Facebook.
This article titled “Google launches first Google+ feature for big-name brands” was written by Josh Halliday, for guardian.co.uk on Monday 7th November 2011 19.00 UTC
Google has launched its first Google+ feature for big-name brands and businesses to interact with customers, called Google+ Pages.
Businesses will be able to set up their own Google+ accounts with the feature, which is the social network's first big venture into an area currently dominated by Facebook.
Burberry, Pepsi and Chelsea FC are among the big names to launch a Google+ Page, with marketing messages that will feature in Google's dominant search results.